The Advertising Regulatory Council of Nigeria (ARCON) has announced the 2026 edition of its industry Colloquium, a flagship stakeholder engagement forum designed to close the gap between the town and gown as well as provide dialogue on emerging issues shaping the advertising and Marketing Communications industry.
Scheduled to bring together regulators, Policymakers, academia, advertisers, advertising agencies, media organizations, technology companies, legal experts, academics, brand custodians, content creators and other industry stakeholders, this year’s Coloquim will focus on the Theme : The Future of Advertising : Roles of Platforms, People and Regulations” The event will take place on August 6, 2026.
The Colloquium comes at a defining moment for the advertising industry as technological innovation, artificial intelligence, digital platforms and changing consumer behaviour continues to reshape how advertising contents is created, distributed and consumed. These developments present significant opportunities for innovation and economic growth while simultaneously raising important questions around ethics, consumer protection, transparency, accountability and regulatory oversight.
A line up of speakers at the upcoming Coloqquim include, Olu Akanmu, Academic Director of Lagos Business School’s Tech- Leap initiative, Dozie Mbanefo, Managing Director, New Crystal Communications Limited, Professor Adepoju Tejumaiye, University of Lagos, Advertising and Public Relations department, Dotun Babatunde, Head, Digital Marketing, Olam Agri, Omowunmi Owodunni, former ASP Chairman among others.
One of the features of the Coloqquim is the pitch competition where students from tertiary institutions that emerged from a pre-event pitch competition will compete in the final competition.
Six (6), drawn up from six geo-political zones of Nigeria will compete in student’s Advertising Pitch Competition. The academic institutions are as follows : University of Ilorin, Kwara estate University, Kaduna State University, Ebonyi State University, Rivers State University and Lagos State university.
Participants will benefit from keynote presentations, panel discussions and interactive sessions, featuring distinguished speakers drawn from government, regulatory institutions, academia, professional bodies and the private sector.
As the statutory regulator of Advertising in Nigeria, ARCON continues to promote an advertising ecosystem anchored on professionalism, fairness, creativity, consumer protection and global best practices.
ARCON invites all stakeholders across the advertising value chain to participate in the 2026 Advertising Industry Colloquium and contribute to shaping a future ready advertising industry that is innovative, inclusive, ethical and accountable.
The Future of Advertising: Roles of Platforms, People and Regulations, AIC 4.0 is the fourth consecutive Coloqquim organized by the Advertising Industry and Journal Committee of ARCON since it was inaugurated by the Director General, Dr Olalekan Fadolapo in 2022. The Committee also publishes annually the authoritative advertising academic and industry journal, titled : ARCON Journal of Advertising and Marketing Communications.
